What If We Turned Off Gravity?

04/08/20

There have been so many changes to life as we know it over the past few weeks that it almost feels like someone flipped a switch and turned off gravity. We’re not all literally floating around aimlessly, but many of our rules in society seem to have just stopped. Children aren’t in school. Sports have been canceled. Weddings are postponed. Entire businesses and industries are on pause.

In so many ways, it feels like life is on hold, and most components of how we normally operate as a society have shifted. So it got us thinking: What would happen if we turned off gravity? And would it be any different than how we’re operating right now? Here are a few ways our current situation is surprisingly similar to a weightless world.

     1.  The tools and modes of operating we’ve been using for centuries no longer apply.

In a world without gravity, what would you do with a chair? A bed? An elevator? So many objects in our daily life have been created with the assumption that there is an outside force pulling us toward the ground, and those objects would become obsolete the moment you take that force away.

Similarly, our world has drastically changed practically overnight. Entire industries are built on the expectation of people traveling, eating together and meeting in large groups. Things like buildings, conferences and shopping malls are relevant only if there are people to fill them, so what happens when we all stay home?

     2.  We’re solving problems that have never existed.

In a world without gravity, we would suddenly have to worry about how to keep people and objects from floating away. Up to now we’ve worked to limit side-to-side or downward movement, but we’ve never had to limit upward movement because gravity did that for us.

In our current situation, we’re also facing entirely new problems. How do we educate millions of children when they can’t go to school? How do we disseminate information and training when employees can’t gather for conferences? How do we ensure that families have the food, supplies and services they need when they’re quarantined inside their homes?

     3.  We need widespread innovation from companies to create entirely new solutions.

With this new suite of weightless problems, the possibilities would be endless for innovative solutions. Maybe manufacturers would create tethers to attach us to the ground. Maybe architects would design outdoor spaces with a structure above our heads to climb along. The only goal would be to keep us from floating away, and there would be an explosion of ideas of how to accomplish this.

Today, we also need these innovative solutions. But instead of just solving for one gravity-less problem, we’re solving for the countless implications of putting life and industry on hold for an indefinite amount of time. How do companies come together, use their strengths and resources and plug into this changing market?

During these unprecedented times, we have the opportunity to create brand new ways of living and working because nobody has ever solved for these problems before. While we haven’t turned off gravity, we’ve launched into a time and space where all three of these rules apply, and we need creativity, inspiration and engagement to create custom solutions for our new reality.

Milepost has been working in the field of innovative solutions for years. As leaders in managing engagement (LIMEs, if you will)*, we thrive in working with our clients to discover solutions that best fit their needs. If you’re looking for someone to help you navigate this new era, we are ready to partner with you to create innovative adaptations of your own.

Contact us today to start a conversation.

*This article is the first of our new series: “When life gives you Corona, Milepost can bring the LIMES!” (Leaders in Managing Engagement). For the next few weeks, we’ll continue bringing you our reflections on how Milepost sees the future of business in this new world order.

The Milepost Team
The Milepost Team