Supply Chains as Leverage Points
Can the t-shirt you wear save the world? The products we buy, use and consume have a subtle but persistent impact on the way we think, act and behave. The supply chains behind these products are a huge leverage point for influencing behavior and perceptions of resources, worldwide. How, where and why these products are made are an untapped conversation that involves customers, multi-national corporations, manufacturing employees, transportation logistics companies, NGOs and governments.
In this short video presentation from the 2010 Behavior, Energy and Climate Change Conference, Milepost Director, John Silkey, lays out the case for why engagement programs aimed at resource conservation or operational productivity should begin first with personal connection, not simply knowledge or awareness.