WHO WE WORK WITH
Know your audience and get them engaged
Engaging a community around a call to action begins with listening. What matters to them? What do they need in order to participate? What language do we need to use to communicate effectively? Milepost works with community leaders to find answers to these questions so that a tailored approach for engagement can be created and achieve maximum impact.
- Facilitated Forums
Achieving group consensus takes time but when done well facilitated forums for conversation can be established and yield unanticipated benefits. Milepost has a successful history of bringing together diverse community groups with practical and engaging exercises that add both fun and function to the process of identifying insights and defining desired outcomes.
- Community Input
Providing communities the opportunity to share their thoughts without the pressure of an audience is highly valuable. Crafting the right questions to gain the deepest insight can make all the difference. We work with clients to design surveys that benchmark the thoughts and feelings of participants at the beginning of, during and after an engagement to measure any shifts that occur in perceptions, awareness, and action. Surveys may include electronic questionnaires, one on one interviews, small focused group discussions and community forums.
- Program Design
Programs intended to engage a broad or targeted community segment will achieve when they consider best practices for individual and group engagement. Keep it simple, make it meaningful, celebrate success, make it seamless with everyday life and create a sense of “we” are a few that we consider particularly important. Our field tested approach to program design ensures development of a person-centric program that is engaging, measurable and successful.