Be the Change I Wish to See in You…
Perhaps Buddha wouldn’t look fondly on how we’ve modified his famous saying, but let’s get real about behavior change.
Every day there are messages, images and subtle (or not so subtle) suggestions from other people for how our behaviors should change. Do we change? Perhaps we do momentarily but not for the long haul. Because, let’s face it, change is hard - especially when we seek change in others that they don’t seek for themselves.
From losing 10 pounds to saving money on energy bills, facilitating change requires a clear understanding of why people behave the way they do, what it takes to inspire them to do things differently and what vision and goals they have for themselves. At Milepost we believe in the power in first fully understanding the target audience – who they are, what they value, what motivates them to take action.
Okay, lots of firms believe in this but what makes us different? We ask the target audience directly. Understanding core customer values provides the foundation upon which programs and processes can be constructed, tested, implemented and measured.
We also believe in the importance of integrating best practices for communication and behavior change. Drawing from multiple sectors and fields of inquiry we have identified our 10 principles for lasting behavior change. These are then combined with the target audience input and approaches and programs are designed, pilot tested, refined, tested again and then implemented.
Our goal? To design programs that move beyond “one and done” and into a sustained, long-term, customer-focused relationship.
From individual and community engagement to utility and government program design, Milepost Consulting offers expertise, facilitation services and practical program design experience that translate kWh savings targets into people-centric, achievable actions designed with the customer in mind.